Copywriting.
At Made By Camille, we partner with a body of award-winning and journalist-trained content writers to craft clever copy, using your brand’s tone of voice to connect with your audience at every touchpoint. How a brand sounds often influences how a consumer feels and remembers your product or service. We like to untangle problems through words, articulate perspectives and capture industry speak that appeals to a brand’s target customer base.
THE NITTY GRITTY:
Tone sampling
Tone of voice
Short copy
Long copy
Call to actions
Website copy
Project descriptions
Social captions
Product descriptions
VIEW PROJECTS:
Our experienced professionals craft strong, impactful messages that capture attention and engage readers, based on a tone sampling of your voice. Is your brand’s tone assertive, demure, relaxed or bubbly? Our copywriting service provide a selection of copy samples with a voice and tone that reflects your brand identity - creating an authentic experience for all audiences.
Tone Sampling
This is often referred to as your ‘tone of voice’ which you have either already defined or we support you in doing this when developing your brand identity. It is a set of words, phrases and key messages that represent your brand’s identity in the written form. Our experienced professionals craft strong, impactful messages that capture attention and engage readers. Gone are the days where dry copy attracts customers. You can remain professional while being engaging – customers want to hear from people, not a robot – it’s about brand personality. Each content piece we deliver uses your tone of voice, creating an authentic experience for all audiences.
Tone of Voice
Sharp and concise copy that creates a hook to draw in the reader – that’s short copy. The aim is to provide maximum impact with minimal word count. From social captions to marketing communications such as key subject lines for your eDM’s or a long form newsletter featuring blurbs that click through to your website.
Short copy
Long Copy
From blog posts to LinkedIn thought leadership pieces, our long copywriting service is suited to SME’s, larger based business or solopreneurs. Long-form copy is about crafting key messages, turning them into engaging stories or persuasive arguments. Our content is crafted with a strategic eye, delivering not only effective messaging but also SEO friendly words and phrases.
With our strategic copywriting knowledge, we help you maximise reach and grow your customer base faster than ever before, ensuring all marketing touchpoints are being cross-promoted. Driving traffic to your website from Instagram, enticing a customer to buy your product – a CTA is important when your objective is to convert leads into sales.
CTA’s (call to action)
Our professional copywriting service offers a full range of website copy services, including keyword-rich content, landing page optimisation and sales page creation. With decades of experience in the field, our team of experienced writers understand how to craft content that engages readers and drives conversion rates.
Website copywriting service
Our project descriptions service can help explain what your business offers in an engaging way that stands out from competitors. We focus on creating content that resonates with potential customers and drives them to take action.
Project Descriptions
Social platforms are not a one size fits all approach. Our copywriting service tailors messages to key specifications across each platform to ensure you can beat the algorithm. We consider the copy to be engaging, factual, educational, powerful. Social media is about building a community, it’s not a set and forget platform. Our copy is always considered and strategic.
Social Captions
Discover the power of telling a story with compelling words. Our copywriting and product description service will help you bring your products to life and make them stand out from the competition. With creative visuals, thoughtful descriptions and powerful storytelling, our team can craft engaging content that resonates with your customers.
Product Descriptions
