Brand Strategy.
Made By Camille’s expertise is in brand strategy. The overall experience people have with your brand influences the way they think of your business and shapes their perceptions of you in the market. When developed thoughtfully, an extraordinary brand experience builds brand love, trust, loyalty and equity, time and time again.
The main goal of a successful branding strategy is to let the world know that your brand exists, what purpose it has, and what defines it.
Often misconceived, a branding strategy is not the sum of your logo, colour palette, or website; though these creative elements are integral to a successful branding strategy.
A brand strategy is a blueprint for you to follow in every aspect of your business in order to build a brand with substance and a story that you can be proud of.
We believe in a values-driven approach to repositioning brands. Why? Because a brand that lives in the hearts and minds of its customers is a brand that will achieve greater sales and long-term growth.
THE NITTY GRITTY:
Vision & mission
Values
Unique Selling Proposition (USP)
Competitor analysis
SWOT
Tone of voice
Target audience
Positioning
VIEW PROJECTS:
Le Mon The Label
Manna Made
The Nord Agency
While some organizations choose to operate without a formal vision or mission statement, doing so can make it more difficult to maintain a cohesive brand strategy. Having a clear vision and mission gives your organization a framework within which to make decisions about what programs and initiatives to pursue, what messages to communicate, and how to allocate resources.
Vision & Mission
A company's values is a proclamation of what it believes in as an organisation. This document serves as a guide for the company's actions and decisions and sets the tone for how it interacts with the world. This is vital to the brand strategy of a company because it helps to define who the company is and what it stands for. It also provides a framework for how the company should communicate its message to the world.
Values
A USP is important to brand strategy because it can help your company differentiate your products or services from your competitors. A USP attracts new customers and retains existing ones. Also, having a clearly laid out USP builds customer loyalty and subsequently increases sales and profits.
Unique Selling Proposition (USP)
An effective brand strategy requires that a business must first understand the competition. Competitor analysis is the process of identifying, evaluating, and monitoring the activities of businesses that offer similar products or services. By understanding what these businesses are doing, companies can develop strategies to differentiate their own products and services in the marketplace.
Competitor Analysis
When it comes to brand strategy, SWOT analysis is an important tool to have in your arsenal. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. By taking a close look at your brand through this lens, you can develop a well-rounded and effective brand strategy.
SWOT
A brand’s tone of voice is how the company communicates with its audience. A consistent tone of voice builds trust with the audience and makes the brand more recognizable. This allows the brand to create a deeper connection with its target market. A well-crafted tone of voice can make a big difference in a company’s branding strategy.
Tone of Voice
As a business, it is important to know who your target audience is. This way, you can more effectively market your product or service to them and create a brand strategy that resonates with this specific group of people.
Target Audience
In business, the term "positioning" refers to the process of creating an image or identity in the minds of consumers for a particular product, service, or company. Positioning is important to brand strategy because it allows businesses to target specific markets and create an emotional connection with consumers. When done correctly, positioning can be a powerful tool for building brand equity and achieving long-term success.
Positioning
