Brand identity designers.
At Made By Camille, we treat brands like people. We understand what makes them tick, then we endeavour to bring out their best selves. A happy brand is confident, engaging and memorable. It has great energy. And great energy attracts and converts into a loyal following - in business and life.
As brand identity designers we specialise in developing the look and feel of a company or product. We go deep in-depth to understand your business goals and objectives. Because we know a well-designed brand identity can help you stand out from the competition, build trust with your customers, and ultimately increase sales.
Shaping your brand identity, aligning it to your business strategy, and communicating it to your audience is pivotal to your success in the marketplace. It defines what is uniquely you.
THE NITTY GRITTY:
Naming
Brand mark
Social avatar
Brand guidelines
Social feed design
Brand collateral
Packaging
VIEW PROJECTS:
Nectaar
Okay Lucy
Eluna & Co.
Baxter Projects
Naming
Naming is one of the most important aspects of branding. A name is the first thing people associate with a brand, so it’s important to choose something catchy and memorable. Additionally, the name should convey the brand’s identity and values. Working with professional brand identity designers can help ensure that your business’s identity is reflected in its name. As branding experts, we have a deep understanding of how names can impact perceptions of a brand. We can also offer insights into naming trends and how to create a unique name that will stand out from the competition.
Brand mark
The brand mark is the symbol that represents a company or product. It can be something as simple as a logo or an emblem. A good brand mark will help customers to remember a company and its products. It can also help to create an emotional connection with the customer, which can lead to loyalty and repeat business.
Social Avatar
When it comes to branding, designers know that a social avatar is important to identity. A social avatar helps humanize your brand. When people see a friendly face associated with your business, they're more likely to feel comfortable working with you. Of course, not every business needs a social avatar. But if you're looking to build a strong brand identity, it's definitely worth considering.
Brand guidelines
Brand guidelines also help protect a company’s investment in its branding. By having clear guidelines that dictate how the brand should be represented, companies can avoid costly mistakes that can occur when designers exercise too much creative freedom. Additionally, well-defined guidelines make it easier to train new designers on a company’s branding standards. As brand identity designers we will help you maintain a strong and consistent brand identity.
Social Feed Design
Brand identity is no longer just about a logo or color scheme--it's about creating a consistent, cohesive experience across all touchpoints, including social media. An effective social feed design takes into account the platform's specific format and requirements while still staying true to the brand's overall identity. This can be a challenge, but it's important to get right. Our brand identity designers are well versed in the most popular social media platforms, and, when combined with our marketing services, we can help you create a consistent voice in all of your social media activities.
Brand Collateral
Part of having a strong identity is creating brand collateral. Brand collateral is any physical material that represents the brand and helps to communicate its message. This can include items like business cards, letterhead, packaging, and clothing. Creating cohesive and well-designed brand collateral is important because it creates a consistent look which is easily recognized by consumers. It also allows the brand to control its own narrative in how it is presented to the public.
Packaging
Packaging is the first thing customers see when they encounter your product, so it needs to make a strong impression. Good packaging can communicate your brand’s values and give customers a positive first impression that will make them want to buy your product. As experienced brand identity designers, we are aware of the latest trends in packaging design and how to use them to create a memorable and effective package for their clients.
