Simone
Haag.
THE BRIEF
Renowned designer and TV presenter Simone Haag had the reputation. What she needed was a brand that matched it. She came to Camille to overhaul her digital presence and attract higher-value projects. What started as a website rebuild became a two-year brand transformation.
WHAT WE DID
We refined everything: tone of voice, visual identity, market positioning, and the full digital ecosystem. The website was custom designed and built from the ground up. Copywriting was crafted to reflect the authority Simone already had, just not yet communicating clearly. Branded assets covered the complete picture: social tiles, eDM templates, signage, and client decks. Then we stayed. Ongoing social media management ensured the brand showed up consistently, strategically, and without compromise.
THE RESULT
The work didn't just look better. It opened doors.
Simone began attracting a higher calibre of project opportunities, taking on larger and more ambitious briefs than before. Her brand reach expanded into product collaborations and media features. Most significantly, her market positioning shifted entirely: from interior designer to global design authority.
Two years. One strategic foundation. A brand that now works as hard as she does.
Scope
Website design & build Copywriting
Digital marketing
Print media
Collaborators
Elana Castle
Website
simonehaag.com.au
@simonehaag
