Le Món The Label.

Luxury fashion & swim wear brand

Le Món The Label is the brainchild of Australian model and business woman, @brookehogan. Her mission for the luxury slow-fashion brand is to empower and inspire the style of all women without compromising on quality, comfort, or the environment.

Brooke approached Made by Camille at the beginning of the year to evolve the Le Món The Label brand mark and create their brand strategy and guidelines. The process entailed extensive meetings and workshops to discover what the brand was really about and what value, amongst a highly competitive slow-fashion market, Le Món would provide already savvy consumers.

One of the driving forces of @le.mon is creating swimwear and apparel for ALL women. In the process of the eComm build, working closely Brooke, we developed a custom ‘find your fit’ tool that provides simple and direct information, coupled with interactive diagrams and size charts, to provide consumers with a deeper insight in choosing the right swimwear for their size, shape and personal style.

One of the biggest barriers to online purchases is lack of information or difficulty finding the right information. Most consumers are super savvy conscious buyers who shop competitively and will move on within seconds if they can’t find what they’re looking for. By providing intuitive, simple to navigate content like detailed sizing pages, improves not only the customer experience but strengthens the path to purchase.

A big thank you to Brooke for entrusting us with her beautiful brand.