GELATERIA

Okay Lucy.

THE BRIEF

Founder of ‘Okay Lucy Gelateria’ Stevie Dellamarta wanted to elevate her ice cream store located on the beautiful Mornington Peninsula into a fun ‘must visit’ destination for people of all ages. The brief was to develop the brand’s visual identity.

THE PROCESS

We worked closely with Stevie to develop a playful suite of graphics that included not one, but two complementary brand identities that could work together or independently. This graphic technique brought a greater depth and flexibility to the visual language, especially when designing the shop signage and product packaging.

THE OUTCOME

Since opening in late 2019, OKAY LUCY has received much local media attention and has recently made Melbourne’s Top 10 Best Ice Cream Parlours!

Scope
Branding
Custom Typography
Packaging
Menus
Gift Cards
Signage
Digital Assets

​In collaboration with
Creative Director Stevie Dellamarta, owner and founder of Okay Lucy.

Website
okaylucy.com.au
@okaylucy

Logo of a Gelato Shop called 'Okay Lucy Gelateria' with a partial white crescent moon shape on a terracotta background.
A tiled counter with a sign, paper, and stacked paper cups, and metallic stove burners.
A disposable coffee cup with a plastic lid and a black straw inserted through the lid. The straw has a pink sticker with a white crescent moon and the text 'SIP ME' on it.
A promotional card for Okay Lucy, featuring a free gelato offer with a card presentation. The card has a salmon color with white text, and a circular logo with a smiling face. The background is a neutral beige surface.
Close-up of a white box with a circular brown label in the center that says "YOU.ME. GELAT" surrounded by a stylized cupcake pattern.
Two cups of ice cream with chocolate sauce in pink containers, one with mint chocolate chip and the other with chocolate ice cream.
Graphic illustration of three stylized, overlapping lollipops with the phrase "Okay Love" in brown, heart-shaped letters in front.
Outdoor gelato shop with three pink and white umbrellas, two on each side and one above the entrance, and a white sign with orange and pink text reading "KAY LUSH Gelateria" in front of the entrance.

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