MELBOURNE FURNITURE DESIGNER

Beeline Design.

To celebrate their 10-year milestone, @beeline_design founders Lucy Grant and Adam Brislin, entrusted us with rebranding their wonderfully unique and progressive designer furniture business that has graced the pages of @yellowtrace @thedesignfiles @insideoutmag and @habitusliving to name a few.

Blind emboss printed business cards on @colorplan_papers Park Green and Forest, postcards for the showroom and a little square concertina fold keepsake for prospective clientele.

The curated brand experience also extends to a colourful, relaxed eCommerce website launched during Melbourne Design Week 2021. We worked closely with Adam and Lucy to create a refined and functional online experience reminiscent of their bespoke designer pieces. More than anything we love supporting local small business built on grit, passion and craft ✌🏻beelinedesign.com.au

Scope
Branding
Custom typography
Social assets
Shopify eCommerce website

​In collaboration with
Malone + Co

Website
beelinedesign.com.au
@beeline_design

Beeline Design logo and website design. Collection of four design website screenshots showcasing modern tables and furniture in minimalist decor.
Minimalist interior with a round coffee table with a ribbed, light blue base, topped with a small white sphere, and a white sculpture on a tall white pedestal. There are black metal frames and a potted plant with long green leaves, all against a light-colored wall and white wooden floor.
Beeline Design logo and website design. Green background with white text that reads: 'This project is a celebration of individuality. For the makers and their tenacity to carve out a style of their own.'
Beeline Design logo and website design. Two design catalogs featuring modern furniture pieces on a beige background.

We’re currently in the process of concepting a set of key marketing assets for Beeline Design to complement their fresh new colourful brand.

Blind emboss printed business cards on @colorplan_papers Park Green and Forest, postcards for the showroom and a little square concertina fold keepsake for prospective clientele.

Paired with pops of colour and beautiful photography - this project is all about letting the product sing!

Beeline Design logo and website design. Four business cards arranged in a square on a beige background, two white, one green, and one light blue, with embossed text and contact information.
Beeline Design logo and website design. Close-up of a white marble round table with a white ceramic bowl on top, set against a beige cushioned seat and tiled floor.
Beeline Design logo and website design. Minimalist interior with light wood furniture, decorative vases, a pink branch with flowers, silver spheres, and a pink draped fabric.
Beeline Design logo and website design. Upside-down interior design magazines with modern furniture and decor on a beige surface.

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