THE BRIEF
This large-format, family-owned wine warehouse on the Mornington Peninsula with serious range and buying power, was selling itself short. The brand leaned on discounting when it should have been leading with expertise. The result? A business that competed on price when it had everything it needed to compete on trust.
THE PROCESS
We repositioned Wine Lovers Warehouse as the Peninsula's only destination that delivers scale and soul. We shifted the narrative from discount-driven to value-led, quality, range, and genuine expertise without the pretension. The identity we built is bold but warm. Warehouse confidence with cellar-door approachability. Messaging became human, conversational, and staff-led, consistent across signage, digital, and in-store.
Wine Lovers
Warehouse.
THE RESULT
Launched October 2025. The numbers followed fast.
+39% sales at Dromana Warehouse (January 2026)
+23% sales at Hastings Warehouse (January 2026)
+50% increase in brand engagement
36,000+ Instagram views in February 2026 alone
Wine Lovers Warehouse now owns its market position, the Peninsula's most trusted place to discover great wine, without intimidation or compromise.
Scope
Brand Strategy
Brand Identity
Stationery
Social Media Management
Warehouse Signage
Uniforms
