INTERIOR DESIGN STUDIO

Tote.

THE BRIEF

Formerly known as Austin Design Associates, this boutique interior design practice had been crafting timeless residential spaces for over 25 years. As the studio evolved, so too did its vision. The team engaged Camille to lead a full rebrand, starting with a new name, and extending through brand strategy, identity and rollout.

THE PROCESS

We renamed the studio Tote, a word that speaks to the idea of totality, and the way this practice thrives when its creative energy is combined. The new name became the foundation for a strategic repositioning that reframed not just the studio’s visual identity, but also its voice, values and internal culture.

The brand rollout included a refined identity system, business and thank you cards, social assets and supporting collateral, all designed to feel confident, cohesive and quietly elevated.

THE OUTCOME

A brand refresh that honoured the legacy of Austin while giving rise to something new, an identity built to support the next chapter of Tote Design Studio with clarity, creativity and purpose.