INTERIOR DESIGN STUDIO

Tote.

THE BRIEF

Formerly known as Austin Design Associates, this boutique interior design practice had been crafting timeless residential spaces for over 25 years. As the studio evolved, so too did its vision. The team engaged Camille to lead a full rebrand, starting with a new name, and extending through brand strategy, identity and rollout.


THE PROCESS

We renamed the studio Tote, a word that speaks to the idea of totality, and the way this practice thrives when its creative energy is combined. The new name became the foundation for a strategic repositioning that reframed not just the studio’s visual identity, but also its voice, values and internal culture.

The brand rollout included a refined identity system, business and thank you cards, social assets and supporting collateral, all designed to feel confident, cohesive and quietly elevated.


THE OUTCOME

A brand refresh that honoured the legacy of Austin while giving rise to something new, an identity built to support the next chapter of Tote Design Studio with clarity, creativity and purpose.

Scope
Naming
Brand Identity
Stationery
Social Feed Design

Links
@totedesignstudio
totedesignstudio.au

A stack of brown and beige cards or paper on a white surface, with the word "tote" printed in white on the top card. In the background, part of a bowl, a spoon, and a metallic tray are visible.
Various graphic designs featuring the word 'tote' in different fonts and backgrounds, including circle, square, and rectangular shapes with light and dark color schemes.
White tote bag with the word 'tote' printed in large black letters on the bottom, placed on the floor under a wooden table.
A collage of four images related to interior design and home decor, including a bedroom with curtains and mirror, a black marble kitchen countertop with a sink, and a selection of tile samples, with text overlays promoting services from tote.com.au.
Four different samples of surface materials or countertop slabs with various textures and colors, including white, gray, rust, and marble-patterned.
Business card and branding designs for Tote Design Studio, featuring the word 'tote' in bold lowercase letters in dark and light shades with contact information for Sylvanna Mitri and Lauren O'Brien.

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