LIFESTYLE STUDIO

Si Collective.

THE BRIEF

Three women: Dani Wales, Ash Moyle, and Alex Patinotis, set out to challenge surface-level style. Their new venture, Si Collective, needed a brand system that was chic, bold, and memorable, reflecting their vision for interiors, wardrobes, and creative direction with depth, intuition, and soul.

THE PROCESS

We began by distilling the founders’ philosophy into a clear brand narrative, one that champions soul over surface and connection over convention. From there, we designed a system that could flex across interiors, fashion, and creative projects without losing impact.

Key elements of the process included:

• Strategy: Shaping a brand story that positioned Si Collective as more than a styling service, as a space where women feel held, seen, and boldly expressed.

• Identity: Developing a visual language that was chic yet disruptive, combining bold typography with refined design cues to signal confidence and clarity.

• Voice: Creating a tone that was personal and unapologetic, designed to resonate deeply with a style-savvy audience seeking meaning as well as beauty.

• Application: Rolling the brand system across digital touchpoints, collateral, and environments to ensure it delivered both consistency and charisma.

THE OUTCOME

The result is a brand that redefines what it means to style a life. Si Collective is chic and memorable, but also deeply personal, with its rule-breaking aesthetic and soulful message, Si Collective invites its audience to move beyond surface style and embrace design that feels as good as it looks.