CAFE AND WINE BAR

Daisy.

THE BRIEF

Sisters-in-law Molly and Lauren Spreckley approached us to create a brand identity for their new venture, Daisy Café. Their vision: a relaxed yet elevated café and wine bar that would become a beloved local spot, blending coastal charm with city-style detail.

THE PROCESS

• Developed a full brand identity that reflected Daisy’s welcoming energy and unique coastal position.

• Designed a suite of cohesive brand assets including:

  • Menus that balance readability with visual appeal.

  • A coffee card that feels like a charming keepsake, designed to put a smile on your dial.

  • A social feed design system to ensure consistent, engaging content.

• The brand aesthetic channels warmth, joy, and casual sophistication, perfectly mirroring Daisy’s vibe.

THE OUTCOME

A refined yet relaxed brand that invites connection and keeps customers coming back.

1. A unified look and feel across touchpoints, from menus to socials, setting Daisy apart in a competitive hospitality market.

2. A confident launch that captured the attention (and affection) of locals and visitors alike.