Daisy.
THE BRIEF
The Mornington Peninsula's hospitality market is saturated. Good food and good vibes are table stakes. What separates the venues that build a following from the ones that don't is brand: the immediate, instinctive sense of who a place is and why it is worth returning to. Daisy had the personality, a welcoming energy, a unique coastal position, and a genuine point of difference. The brief was to build a brand identity that captured it completely and carried it consistently across every customer touchpoint.
THE PROCESS
Developed a full brand identity rooted in Daisy's warmth, joy, and casual coastal sophistication. Every asset was designed to feel cohesive and considered, from the menus that balance readability with visual appeal, to a coffee card designed to feel like a keepsake rather than a transaction, to a social feed design system built for consistent, engaging content at scale. Nothing was treated as a minor detail. In hospitality, every touchpoint is a brand moment.
THE RESULT
Daisy launched with a unified, confident identity that immediately resonated with both locals and visitors. A cohesive look and feel across every customer interaction created instant recognisability in a competitive market, driving the kind of affinity that brings people back and gets them talking.
Scope
Identity
Stationery
Social templates
Menu/Coffee Cards
