CURATED TO MATTER

The Hired Home.

THE BRIEF

The Hired Home’s rebrand was designed to command attention, on the streets, on-site, and online. At the heart of the new identity is the ‘H’ icon, sculpted from a signature styling piece in their collection. This subtle yet distinctive detail pays homage to what The Hired Home is known for: unique, considered styling that moves people.


THE PROCESS

As one of Sydney’s most in-demand property styling and interior design firms, The Hired Home had a strong reputation for delivering exceptional results, but their brand presence didn’t match their market leadership. They needed a visual identity that was as elevated, confident, and memorable as the spaces they create.


THE OUTCOME

Since launching, the new brand presence has:

  • Strengthened brand recognition on-site and online.

  • Created a unified aesthetic that elevates their work across all channels.

  • Positioned The Hired Home to confidently claim their space as Sydney’s premier property styling and design leader.

Scope
Brand strategy, tone of voice, and positioning
Identity
Website design and build
Social templates
Uniforms and merch
Truck decals

Links
@thehiredhome
thehiredhome

The word "the" and "hired home" in stylized text on a beige background.
A collage of nine images related to interior design and architecture, featuring abstract chair and table illustrations, photographs of bedrooms and living spaces, and text about space architecture and curated to matter.
A webpage layout showcasing interior design, featuring a section titled '(SPACE ARCHITECTS)' with a photograph of a minimalist living space with a white brick wall, a round mirror, and modern furniture. There is also a smaller image of a dining area with a circular table, pink chairs, and decorative plants.
A bathroom scene with a white freestanding bathtub, beige tiled wall, striped towel hanging, a beige upholstered bench with clothes on it, and a large letter 'H' in front of the scene.
Three social media posts about interior design. The first has text saying "temporary spaces not just seen, but felt." The second shows a circular black table surrounded by six pink upholstered chairs with a large vase of purple flowers, wall art, and a white brick wall in the background. The third features a stylized logo with a lowercase 'h' and the phrase "curated to matter."
A white moving truck with 'The Hired Home' logo parked under a building with a yellow awning.
Business card for Melissa Rice, space architect, with contact information, featuring a black and beige color scheme and minimalist design.
Indoor pool area with glass barrier, adjacent open kitchen and dining space, modern furniture, and warm lighting.
Three mobile screenshots showing minimalist interior design themes and ideas for furniture and decor.

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