
CURATED TO MATTER
The Hired Home.
THE BRIEF
The Hired Home’s rebrand was designed to command attention, on the streets, on-site, and online. At the heart of the new identity is the ‘H’ icon, sculpted from a signature styling piece in their collection. This subtle yet distinctive detail pays homage to what The Hired Home is known for: unique, considered styling that moves people.
THE PROCESS
As one of Sydney’s most in-demand property styling and interior design firms, The Hired Home had a strong reputation for delivering exceptional results, but their brand presence didn’t match their market leadership. They needed a visual identity that was as elevated, confident, and memorable as the spaces they create.
THE OUTCOME
Since launching, the new brand presence has:
Strengthened brand recognition on-site and online.
Created a unified aesthetic that elevates their work across all channels.
Positioned The Hired Home to confidently claim their space as Sydney’s premier property styling and design leader.
Scope
Brand strategy, tone of voice, and positioning
Identity
Website design and build
Social templates
Uniforms and merch
Truck decals