SKINCARE PRODUCT

Seven Day Skin.

THE BRIEF

We were brought on to build the Seven Day Skin brand from the ground up. With a vision to disrupt the skincare category, the brief covered everything from brand identity to packaging and digital presence. At the heart of it all? A clever little product solving a not-so-little problem: traditional towels can harbour bacteria. The Seven Day Skin Biodegradable Clean Wipe offers a fresher, more hygienic alternative, a naturally derived fabric that’s soft, effective, and entirely compostable.

THE PROCESS

Working closely with founder Katie Mason, who discovered the hero fabric that gently removes makeup without irritating the skin, we crafted a brand that felt fresh, modern, and unmistakably bold. Our design process began with a clean, graphic identity centred on a custom logotype and versatile ‘7’ icon. Together, they formed the foundation of a cohesive visual system designed to stretch across packaging and digital touch points. The website was developed to be simple, functional and conversion-focused, with clear product education and strong value messaging to support first-time purchases.

THE OUTCOME

Since launching in late 2024, Seven Day Skin has exceeded early benchmarks, with over 200 orders in the first four months and a standout 8% conversion rate, significantly higher than industry average. Even better, most customers are purchasing 3–6 boxes per order, thanks to a well-executed ‘bundle & save’ model that’s helped drive larger cart sizes and amplify paid media performance.