A BRAND BUILT TO LEAD

Ethnolink.

THE BRIEF

As Australia’s leading multicultural communications agency, Ethnolink approached us with a bold vision, to create a brand that reflected their evolution, market leadership, and impact. They weren’t just looking for a new look. They needed a brand that captured the depth of their work: connecting communities through the power of communication.

THE PROCESS

We began with a strategic brand roadmap, designed to distil the essence of Ethnolink’s offering into a clear, confident identity. At the heart of the new brand is a belief in language as a force for change. The ‘speech bubble’ that outlines the logo symbolises thoughtful communication and the innovative process that Ethnolink encumbers. The result is a refined visual and verbal identity, underpinned by a compelling new tagline: Language can change everything.

THE OUTCOME

This brand was crafted to endure, one that would inspire Ethnolink’s internal team, resonate deeply with clients and communities, and position them as a true authority in multicultural engagement. Every creative decision was made with clarity and longevity in mind, proving that when strategy meets substance, branding becomes a tool for transformation.